Our industry event marketing for product launches and non profit fundraisers is booming because of the results. The industry had developed metrics that provide compelling case studies.
But as Dilbert shows you have to be able to laugh even at formidable metrics.
Partner with your industry colleagues to gain support, attendance and sponsorship for your organization. At your next event you will have both Democrats and Republicans who will smile while they are having a good time supporting your favorite charity or buying your new product offering.
Mark Twain's legendary humor and self deprecation made him the most popular event speaker in the country. The Herald claimed in1869 that it was unwise of the politicians to take him into their sacred inner circle but they did. Said Twain, "Puritans are mighty straight laced & they won't let me smoke but the Almighty don't make any better people"-